Ol'ochoy Farm is known for its sustainable and future-oriented cultivation and management methods, as well as its support of small cooperatives. Paul, the farm's owner, produces some of the finest microlot specialty coffees in his region. His house is located on "Monkey Hill" at 2000 meters above sea level.
Paul made the leap to the capital, Nairobi, as a lawyer. However, he runs his own coffee farm and supports the region of his homeland to consciously counteract rural depopulation: “People should see that you can make a good living through agriculture.”